/* Globe Skillz — Shopify SEO + Development
   Design system: modern brutalism. Paper white, ink black, 2px rules, square corners,
   hard offset shadows, heavy uppercase grotesk + mono labels. One accent: logo blue.
   Green (globe) for "positive" marks, purple only for GSC impressions data. */
:root{
  --ink:#0A0A0A; --ink-2:#1A1A1A; --ink-3:#2B2B2B;
  --text:#0A0A0A; --muted:#555; --muted-2:#8A8A8A;
  --line:#0A0A0A; --line-2:#D9D9D4;
  --bg:#F3F2EE; --paper:#FFFFFF;
  --blue:#2F6BDB; --blue-ink:#1F55BD; --blue-soft:#E3ECFC;
  --green:#2F8A4E; --green-ink:#226B3B; --green-soft:#DFF1E5; --green-lite:#7CE0A0;
  --purple:#5B37B0; --yellow:#FFE14D;
  --r:0; --r-lg:0;
  --b:2px solid var(--ink);
  --sh:6px 6px 0 var(--ink);
  --sh-sm:4px 4px 0 var(--ink);
  --f:"Archivo",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --w:1240px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--f);font-size:17px;line-height:1.6;color:var(--text);background:var(--paper);-webkit-font-smoothing:antialiased}
img,video{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:4px;text-decoration-color:var(--blue)}
a:hover{color:var(--blue)}
::selection{background:var(--blue);color:#fff}
h1,h2,h3,h4{font-family:var(--f);color:var(--ink);line-height:.98;letter-spacing:-.03em;margin:0 0 .5em;text-wrap:balance}
h1{font-size:clamp(2.6rem,6.4vw,5.6rem);font-weight:900;text-transform:uppercase;letter-spacing:-.045em;line-height:.92}
h2{font-size:clamp(2rem,3.8vw,3.3rem);font-weight:900;text-transform:uppercase;letter-spacing:-.04em;line-height:.95}
h3{font-size:1.3rem;font-weight:800;letter-spacing:-.02em;line-height:1.15}
h4{font-size:1rem;font-weight:800}
p{margin:0 0 1em;text-wrap:pretty}
ul,ol{padding-left:1.2em}
.container{width:100%;max-width:var(--w);margin:0 auto;padding:0 28px}
.narrow{max-width:820px}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:100}
.skip:focus{left:12px;top:12px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:var(--paper);border-bottom:var(--b)}
.nav{display:flex;align-items:center;gap:28px;height:72px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink);font-weight:900;letter-spacing:-.03em;font-size:1.2rem;text-transform:uppercase;flex-shrink:0}
.brand img{width:40px;height:40px;border:0}
.brand small{display:block;font-family:var(--mono);font-size:.6rem;font-weight:500;color:var(--muted);letter-spacing:.08em;margin-top:2px}
.nav-links{display:flex;align-items:center;gap:2px;margin:0;padding:0;list-style:none;margin-left:auto}
.nav-links>li{position:relative}
.nav-links>li>a,.nav-links>li>button{display:block;padding:8px 12px;color:var(--ink);text-decoration:none;font:600 .74rem var(--mono);text-transform:uppercase;letter-spacing:.06em;background:none;border:2px solid transparent;cursor:pointer}
.nav-links>li>a:hover,.nav-links>li>button:hover{border-color:var(--ink);color:var(--ink)}
.nav-links>li>a[aria-current="page"]{background:var(--ink);color:#fff}
.nav-links>li>button::after{content:"+";margin-left:6px}
.has-mega.open>button::after,.has-mega:hover>button::after{content:"–"}
.mega{position:absolute;top:calc(100% + 12px);left:50%;transform:translateX(-50%);width:680px;background:#fff;border:var(--b);box-shadow:var(--sh);padding:0;display:none;grid-template-columns:1fr 1fr}
.has-mega:hover .mega,.has-mega:focus-within .mega,.has-mega.open .mega{display:grid}
.has-mega::before{content:"";position:absolute;left:0;right:0;top:100%;height:16px}
.mega>div{padding:20px 22px}
.mega>div:first-child{border-right:var(--b)}
.mega h4{font-family:var(--mono);font-size:.68rem;font-weight:600;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin:0 0 10px}
.mega ul{list-style:none;margin:0;padding:0}
.mega a{display:block;padding:8px 10px;margin:0 -10px;text-decoration:none;color:var(--ink);font-weight:800;font-size:.95rem;line-height:1.25}
.mega a span{display:block;font-weight:400;color:var(--muted);font-size:.8rem;font-family:var(--mono);margin-top:2px}
.mega a:hover{background:var(--ink);color:#fff}
.mega a:hover span{color:#BBB}
.mega .all{grid-column:1/-1;border-top:var(--b);border-right:0!important;padding:0}
.mega .all a{margin:0;padding:14px 22px;font:600 .78rem var(--mono);text-transform:uppercase;letter-spacing:.06em}
.nav-cta{margin-left:8px}
.menu-btn{display:none;margin-left:auto;background:#fff;border:var(--b);width:46px;height:46px;cursor:pointer}
.menu-btn span{display:block;width:20px;height:2px;background:var(--ink);margin:4px auto}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:0 22px;font:600 .8rem var(--mono);text-transform:uppercase;letter-spacing:.06em;text-decoration:none;border:var(--b);cursor:pointer;transition:transform .12s,box-shadow .12s,background .12s;white-space:nowrap;box-shadow:var(--sh-sm)}
.btn:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--ink)}
.btn:active{transform:translate(4px,4px);box-shadow:0 0 0 var(--ink)}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{color:#fff;background:var(--blue)}
.btn-green{background:var(--green);color:#fff}
.btn-green:hover{color:#fff}
.btn-ghost{background:#fff;color:var(--ink)}
.btn-ghost:hover{color:var(--ink)}
.btn-light{background:#fff;color:var(--ink)}
.btn-light:hover{color:var(--ink)}
.btn-outline-light{background:var(--ink);color:#fff;border-color:#fff;box-shadow:4px 4px 0 #fff}
.btn-outline-light:hover{color:#fff;box-shadow:6px 6px 0 #fff}
.section-dark .btn,.cta .btn,.site-footer .btn{border-color:#fff;box-shadow:4px 4px 0 #fff}
.section-dark .btn:hover,.cta .btn:hover,.site-footer .btn:hover{box-shadow:6px 6px 0 #fff}
.btn svg{width:18px;height:18px}
.btn-row{display:flex;flex-wrap:wrap;gap:16px}

/* ---------- Type helpers ---------- */
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);margin-bottom:18px}
.eyebrow::before{content:"";width:10px;height:10px;background:var(--blue)}
.lead{font-size:1.2rem;color:var(--ink-3);max-width:700px;line-height:1.5}
.muted{color:var(--muted)}
.mono{font-family:var(--mono)}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}

/* ---------- Sections ---------- */
.section{padding:104px 0;border-bottom:var(--b)}
.section-sm{padding:72px 0;border-bottom:var(--b)}
.section-bg{background:var(--bg)}
.section-dark{background:var(--ink);color:#CFCFCF}
.section-dark h1,.section-dark h2,.section-dark h3,.section-dark h4,.section-dark .eyebrow{color:#fff}
.section-dark .lead,.section-dark .muted{color:#A8A8A8}
.sec-head{margin-bottom:52px;max-width:820px}
.sec-head.center{margin-left:auto;margin-right:auto}
.sec-head .lead{margin-top:18px}
.sec-head-row{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:48px;flex-wrap:wrap}
.sec-head-row .sec-head{margin-bottom:0}

/* ---------- Hero ---------- */
.hero{background:var(--paper);border-bottom:var(--b);position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background:
  linear-gradient(var(--line-2) 1px,transparent 1px) 0 0/64px 64px,
  linear-gradient(90deg,var(--line-2) 1px,transparent 1px) 0 0/64px 64px;opacity:.55;pointer-events:none;
  -webkit-mask-image:linear-gradient(90deg,#000,transparent 70%);mask-image:linear-gradient(90deg,#000,transparent 70%)}
.hero .container{position:relative}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;align-items:stretch;padding-top:72px}
.hero h1{margin-bottom:28px;font-size:clamp(2.8rem,6.6vw,6rem)}
.hero h1 em{font-style:normal;background:var(--blue);color:#fff;padding:0 .12em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.hero .lead{font-size:1.22rem}
.hero-copy{padding-bottom:88px}
.hero-grid.solo{grid-template-columns:1fr;padding-top:88px}
.hero-grid.solo h1{max-width:1100px;font-size:clamp(3rem,8vw,7.2rem)}
.hero-grid.solo .lead{max-width:760px}
.hero .btn-row{margin-top:34px}
.hero-ticks{display:flex;flex-wrap:wrap;gap:0;margin:40px 0 0;padding:0;list-style:none;font:600 .72rem var(--mono);text-transform:uppercase;letter-spacing:.06em;border:var(--b);width:max-content;max-width:100%}
.hero-ticks li{padding:10px 14px;display:flex;align-items:center;gap:8px}
.hero-ticks li+li{border-left:var(--b)}
.hero-ticks li::before{content:"✓";color:var(--green);font-weight:800}
.hero-figure{position:relative;align-self:end;border:var(--b);border-bottom:0;background:#000}
.hero-lottie{align-self:center;background:#fff;width:100%;aspect-ratio:532/975;max-height:680px;overflow:hidden}
.hero-lottie:empty{display:none}
.hero-lottie dotlottie-player{width:100%;height:100%;display:block}
.hero-figure img{width:100%;display:block}
.hero-badge{position:absolute;left:-36px;bottom:72px;background:#fff;color:var(--ink);border:var(--b);box-shadow:var(--sh);padding:12px 16px;font-size:.82rem;line-height:1.35;max-width:220px;font-weight:500}
.hero-badge b{display:block;font-size:1.9rem;letter-spacing:-.04em;font-family:var(--f);font-weight:900;color:var(--blue);line-height:1}
.hero-badge-2{left:auto;right:-20px;bottom:auto;top:28px;background:var(--yellow)}
.hero-badge-2 b{color:var(--ink)}

/* Page hero (inner pages) */
.page-hero{background:var(--paper);padding:56px 0 72px;border-bottom:var(--b);position:relative}
.page-hero h1{font-size:clamp(2.3rem,5.2vw,4.6rem);max-width:1000px}
.page-hero .lead{margin-top:6px}
.page-hero .lead a{color:var(--ink)!important}
.page-hero .btn-row{margin-top:32px}
.page-hero .btn-outline-light,.page-hero .btn-light{background:#fff;color:var(--ink);border-color:var(--ink);box-shadow:var(--sh-sm)}
.page-hero .btn-outline-light:hover,.page-hero .btn-light:hover{color:var(--ink);box-shadow:6px 6px 0 var(--ink)}
.page-hero-grid{display:grid;grid-template-columns:1.35fr .65fr;gap:56px;align-items:end}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0 0 34px;padding:0;font:500 .72rem var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.crumbs li+li::before{content:"/";margin-right:8px}
.crumbs a{color:var(--muted);text-decoration:none}
.crumbs a:hover{color:var(--blue)}
.crumbs [aria-current]{color:var(--ink)}
.hero-facts{background:#fff;border:var(--b);box-shadow:var(--sh)}
.hero-facts dl{margin:0}
.hero-facts div{display:flex;justify-content:space-between;gap:16px;padding:13px 18px;border-bottom:var(--b);font-size:.92rem}
.hero-facts div:first-child{background:var(--ink);color:#fff}
.hero-facts div:first-child dt{color:#AAA}
.hero-facts div:first-child dd{color:#fff}
.hero-facts div:last-child{border:0}
.hero-facts dt{font:500 .72rem var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);align-self:center}
.hero-facts dd{margin:0;color:var(--ink);font-weight:800;text-align:right}
.article-meta a{color:var(--ink)!important}

/* ---------- GSC metric strip ---------- */
.gsc{display:grid;grid-template-columns:repeat(4,1fr);border:var(--b);background:#fff;box-shadow:var(--sh)}
.gsc>div{padding:24px 26px;border-right:var(--b)}
.gsc>div:last-child{border-right:0}
.gsc .k{font:600 .7rem var(--mono);text-transform:uppercase;letter-spacing:.08em;display:flex;align-items:center;gap:8px}
.gsc .v{font-family:var(--f);font-size:clamp(2.2rem,4vw,3.4rem);font-weight:900;letter-spacing:-.05em;line-height:1;margin-top:10px}
.gsc .n{font:500 .72rem var(--mono);margin-top:10px;opacity:.85}
.gsc .clk{background:var(--blue);color:#fff}
.gsc .imp{background:var(--purple);color:#fff}
.gsc .plain{color:var(--ink)}
.gsc .plain .n{color:var(--muted)}
.gsc-wrap{margin-top:-48px;position:relative;z-index:2;margin-bottom:0}
.gsc-wrap+.section{border-top:0}
.gsc-caption{font:500 .74rem var(--mono);color:var(--muted);margin-top:16px}
.hero+.gsc-wrap{margin-top:48px}
.page-hero+.gsc-wrap{margin-top:48px}

/* ---------- Cards / grids ---------- */
.grid{display:grid;gap:28px}
.grid>*{min-width:0}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:var(--b);padding:30px}
.card h3{margin-bottom:12px}
.card p:last-child{margin-bottom:0}
.svc-card{display:flex;flex-direction:column;text-decoration:none;color:inherit;transition:transform .12s,box-shadow .12s}
.svc-card:hover{transform:translate(-3px,-3px);box-shadow:var(--sh);color:inherit}
.svc-card .tag{font:600 .68rem var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink);margin-bottom:18px;align-self:start;border:var(--b);padding:4px 8px}
.svc-card p{color:var(--muted);font-size:.95rem;flex:1}
.svc-card .more{margin-top:20px;font:600 .74rem var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--ink);display:flex;align-items:center;gap:8px}
.svc-card .more::after{content:"→";transition:transform .15s}
.svc-card:hover .more::after{transform:translateX(5px)}
.svc-card.feature{background:var(--blue);color:#fff}
.svc-card.feature h3,.svc-card.feature .more{color:#fff}
.svc-card.feature p{color:#E1E9FB}
.svc-card.feature .tag{color:#fff;border-color:#fff}
.pillar-split{display:grid;grid-template-columns:1fr 1fr;gap:0;border:var(--b);box-shadow:var(--sh)}
.pillar{padding:36px;background:#fff}
.pillar+.pillar{border-left:var(--b)}
.pillar-head{display:flex;justify-content:space-between;align-items:start;gap:16px;padding-bottom:24px;border-bottom:var(--b);margin-bottom:4px}
.pillar-head h3{font-size:2rem!important;text-transform:uppercase;font-weight:900;letter-spacing:-.04em}
.pillar-head .price{font:500 .7rem var(--mono);color:var(--muted);white-space:nowrap;text-align:right;text-transform:uppercase}
.pillar-head .price b{display:block;font:900 1.5rem var(--f);color:var(--ink);letter-spacing:-.03em;text-transform:none}
.pillar-list{list-style:none;margin:0;padding:0}
.pillar-list a{display:grid;grid-template-columns:1fr auto;gap:2px 16px;padding:16px 0;border-bottom:1px solid var(--line-2);text-decoration:none;color:var(--ink);transition:padding .15s,background .15s}
.pillar-list li:last-child a{border-bottom:0}
.pillar-list a b{font-weight:800;font-size:1.05rem}
.pillar-list a span{grid-column:1;color:var(--muted);font:500 .74rem var(--mono)}
.pillar-list a::after{content:"→";grid-row:1/3;grid-column:2;align-self:center;font-weight:800;transition:transform .15s}
.pillar-list a:hover{background:var(--ink);color:#fff;padding-left:14px;padding-right:14px}
.pillar-list a:hover span{color:#BBB}
.pillar-list a:hover::after{transform:translateX(4px)}

/* Check list */
.checks{list-style:none;padding:0;margin:0;display:grid;gap:12px}
.checks li{position:relative;padding-left:30px}
.checks li::before{content:"";position:absolute;left:0;top:4px;width:18px;height:18px;border:var(--b);background:var(--green-lite) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3.5 8.2l3 3 6-6' fill='none' stroke='%230A0A0A' stroke-width='2.4' stroke-linecap='square'/%3E%3C/svg%3E") center/13px no-repeat}
.checks.two{grid-template-columns:1fr 1fr;gap:14px 32px}

/* Included grid (service) */
.incl{display:grid;grid-template-columns:repeat(3,1fr);border:var(--b);background:#fff}
.incl>div{padding:30px;border-right:var(--b);border-bottom:var(--b)}
.incl>div:nth-child(3n){border-right:0}
.incl>div:nth-last-child(-n+3){border-bottom:0}
.incl h3{font-size:1.12rem;display:block}
.incl h3 .num{display:block;font:900 2.6rem var(--f);color:var(--blue);letter-spacing:-.05em;margin-bottom:14px;line-height:1}
.incl p{color:var(--muted);font-size:.95rem;margin:0}

/* Two-column prose */
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:72px;align-items:start}
.split-even{grid-template-columns:1fr 1fr}
.sticky{position:sticky;top:104px}
.prose{font-size:1.07rem}
.prose h2{font-size:clamp(1.6rem,2.6vw,2.2rem);margin-top:1.6em}
.prose h3{margin-top:1.6em}
.prose h2:first-child,.prose h3:first-child{margin-top:0}
.prose ul,.prose ol{margin:0 0 1.2em}
.prose li{margin-bottom:.5em}
.prose li::marker{color:var(--blue);font-weight:800}
.prose blockquote{margin:1.8em 0;padding:22px 26px;border:var(--b);background:var(--yellow);color:var(--ink);font-size:1.12rem;font-weight:600;box-shadow:var(--sh-sm)}
.prose blockquote small{font-family:var(--mono);font-weight:500;font-size:.75rem;color:var(--ink)!important}
.prose code{font-family:var(--mono);font-size:.86em;background:var(--bg);border:1px solid var(--ink);padding:1px 6px}
.prose pre{background:var(--ink);color:#EDEDED;padding:20px 22px;overflow:auto;font-family:var(--mono);font-size:.86rem;line-height:1.6;border:var(--b);box-shadow:6px 6px 0 var(--blue)}
.prose table{width:100%;border-collapse:collapse;margin:1.4em 0;font-size:.94rem;border:var(--b)}
.prose th,.prose td{text-align:left;padding:11px 14px;border-bottom:1px solid var(--ink);vertical-align:top}
.prose th{font:600 .72rem var(--mono);text-transform:uppercase;letter-spacing:.06em;color:#fff;background:var(--ink)}
.callout{background:var(--blue-soft);border:var(--b);padding:20px 22px;margin:1.6em 0;font-size:1rem;color:var(--ink)}
.callout b{color:var(--ink);background:var(--blue);color:#fff;padding:0 4px}

/* Signals (problem list) */
.signals{display:grid;grid-template-columns:repeat(3,1fr);border:var(--b);background:#fff}
.signal{display:flex;gap:14px;padding:22px;font-size:.98rem;font-weight:500;border-right:var(--b);border-bottom:var(--b)}
.signal:nth-child(3n){border-right:0}
.signal:nth-last-child(-n+3){border-bottom:0}
.signal::before{content:"!";flex-shrink:0;width:26px;height:26px;background:var(--yellow);border:var(--b);color:var(--ink);font:800 .85rem var(--mono);display:grid;place-items:center}

/* Process steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);border:2px solid #fff}
.step{padding:30px 26px;position:relative}
.step+.step{border-left:2px solid #fff}
.step .n{font:900 3.4rem var(--f);color:var(--blue);letter-spacing:-.05em;margin-bottom:18px;display:block;line-height:1}
.step h3{font-size:1.2rem;text-transform:uppercase;letter-spacing:-.02em}
.step p{color:#A8A8A8;font-size:.94rem}
.step .when{font:600 .7rem var(--mono);color:var(--green-lite);text-transform:uppercase;letter-spacing:.08em}

/* ---------- Proof / case cards ---------- */
.case{background:#fff;border:var(--b);display:flex;flex-direction:column;transition:transform .12s,box-shadow .12s}
.case:hover{transform:translate(-3px,-3px);box-shadow:var(--sh)}
.case-media{background:#F1F3F7;border-bottom:var(--b);position:relative}
.case-media img{width:100%;aspect-ratio:900/360;object-fit:cover;object-position:top left}
.case-body{padding:24px 26px 26px}
.case-body h3{font-size:1.15rem;margin-bottom:8px}
.case-body p{font-size:.92rem;color:var(--muted);margin:0}
.case-stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:18px;border:var(--b)}
.case-stats div{padding:10px 12px;border-right:var(--b)}
.case-stats div:last-child{border:0}
.case-stats dt{font:500 .62rem var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);overflow:hidden;text-overflow:ellipsis}
.case-stats dd{margin:3px 0 0;font:900 1.2rem var(--f);color:var(--ink);letter-spacing:-.03em}
.case-stats .c{background:var(--blue)} .case-stats .c dt,.case-stats .c dd{color:#fff}
.case-stats .i{background:var(--purple)} .case-stats .i dt,.case-stats .i dd{color:#fff}
.case-stats .c dt,.case-stats .i dt{opacity:.8}
.video-btn{display:inline-flex;align-items:center;gap:10px;margin-top:18px;font:600 .72rem var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--ink);background:none;border:0;padding:0;cursor:pointer}
.video-btn::before{content:"";width:30px;height:30px;border:var(--b);background:var(--yellow) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M5.5 4v8l6.5-4z' fill='%230A0A0A'/%3E%3C/svg%3E") center/14px no-repeat}
.video-btn:hover{color:var(--blue)}

/* Browser-frame scrolling screenshot */
.shot{border:var(--b);background:#fff;overflow:hidden;box-shadow:var(--sh);transition:transform .12s,box-shadow .12s}
.shot-bar{height:32px;background:#fff;border-bottom:var(--b);display:flex;align-items:center;gap:6px;padding:0 12px}
.shot-bar i{width:10px;height:10px;border:1.5px solid var(--ink);border-radius:50%}
.shot-bar i:first-child{background:var(--ink)}
.shot-bar span{margin-left:10px;font:500 .68rem var(--mono);color:var(--ink);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;text-transform:lowercase}
.shot-view{height:380px;overflow:hidden;position:relative}
.shot-view img{width:100%;transition:transform 5s cubic-bezier(.45,.05,.55,.95);transform:translateY(0)}
.shot:hover .shot-view img{transform:translateY(calc(-100% + 380px))}
.work-card{display:flex;flex-direction:column;gap:18px;text-decoration:none;color:inherit}
.work-card:hover .shot{transform:translate(-3px,-3px);box-shadow:9px 9px 0 var(--ink)}
.work-card h3{font-size:1.15rem;margin:0 0 6px}
.work-card p{font-size:.92rem;color:var(--muted);margin:0}
.work-meta{display:flex;flex-wrap:wrap;gap:6px;margin-top:12px}
.chip{display:inline-block;font:600 .66rem var(--mono);letter-spacing:.06em;text-transform:uppercase;padding:4px 8px;background:#fff;border:1.5px solid var(--ink);color:var(--ink)}
.chip-g{background:var(--green-lite)}
.chip-b{background:var(--ink);color:#fff}

/* Feature proof (service pages) */
.proof{display:grid;grid-template-columns:1.25fr .75fr;gap:0;align-items:stretch;background:#fff;border:var(--b);box-shadow:var(--sh)}
.proof>img{border-right:var(--b);height:100%;object-fit:cover;object-position:left top}
.proof>div{padding:32px}
.proof h3{font-size:1.5rem}

/* ---------- Reviews ---------- */
.reviews{columns:3;column-gap:28px}
.review{break-inside:avoid;margin:0 0 28px;background:#fff;border:var(--b);padding:26px}
.review blockquote{margin:0 0 20px;font-size:1rem;color:var(--ink);line-height:1.55;font-weight:500}
.review blockquote::before{content:"★★★★★";display:block;color:var(--ink);letter-spacing:3px;font-size:.95rem;margin-bottom:12px}
.review figcaption{display:flex;align-items:center;gap:12px;font:500 .72rem var(--mono);color:var(--muted);text-transform:uppercase;letter-spacing:.04em;border-top:1px solid var(--line-2);padding-top:16px}
.review figcaption b{display:block;color:var(--ink);font-weight:600;text-transform:none;font-size:.85rem;letter-spacing:0}
.avatar{width:38px;height:38px;background:var(--yellow);border:var(--b);color:var(--ink);display:grid;place-items:center;font:700 .78rem var(--mono);flex-shrink:0}
.review:nth-child(3n+2) .avatar{background:var(--green-lite)}
.review:nth-child(3n) .avatar{background:var(--blue-soft)}

/* ---------- Pricing ---------- */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;align-items:stretch}
.plan{background:#fff;border:var(--b);padding:34px;display:flex;flex-direction:column;position:relative}
.plan.pop{background:var(--ink);color:#CFCFCF;box-shadow:8px 8px 0 var(--blue)}
.plan.pop h3,.plan.pop .amt{color:#fff}
.plan.pop .checks li::before{border-color:#fff}
.plan .badge{position:absolute;top:-14px;left:32px;background:var(--yellow);color:var(--ink);border:var(--b);font:700 .66rem var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:5px 10px}
.plan .for{font:600 .68rem var(--mono);text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-bottom:8px}
.plan.pop .for{color:var(--green-lite)}
.plan h3{font-size:1.8rem;text-transform:uppercase;font-weight:900;letter-spacing:-.04em;margin:0}
.amt{font-size:3.6rem;font-weight:900;letter-spacing:-.06em;color:var(--ink);line-height:1;margin:18px 0 10px}
.amt small{font:500 .8rem var(--mono);color:var(--muted);letter-spacing:0;text-transform:uppercase}
.plan p{font-size:.95rem}
.plan .checks{margin:20px 0 28px;font-size:.94rem;flex:1}
.plan .btn{width:100%}
.plan.pop .btn{border-color:#fff;box-shadow:4px 4px 0 #fff}

/* ---------- FAQ ---------- */
.faq{border:var(--b);background:#fff}
.faq details{border-bottom:var(--b)}
.faq details:last-child{border-bottom:0}
.faq summary{list-style:none;cursor:pointer;padding:22px 64px 22px 24px;font-weight:800;font-size:1.06rem;color:var(--ink);position:relative;line-height:1.3}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:0;bottom:0;width:56px;display:grid;place-items:center;font:500 1.5rem var(--mono);border-left:var(--b)}
.faq details[open] summary{background:var(--ink);color:#fff}
.faq details[open] summary::after{content:"–";border-color:#fff}
.faq summary:hover{background:var(--bg)}
.faq details[open] summary:hover{background:var(--ink)}
.faq .a{padding:20px 24px 24px;color:var(--ink-3);border-top:var(--b)}
.faq .a p:last-child{margin:0}

/* ---------- CTA band ---------- */
.cta{background:var(--blue);border:var(--b);box-shadow:10px 10px 0 var(--ink);padding:60px;display:grid;grid-template-columns:1.4fr auto;gap:48px;align-items:center;color:#E1E9FB;position:relative;overflow:hidden}
.cta::before{content:"";position:absolute;right:-60px;top:-80px;width:340px;height:340px;background:url("../brand/globe-line.svg") center/contain no-repeat;opacity:.18}
.cta h2{color:#fff;margin-bottom:16px}
.cta p{margin:0;max-width:600px;font-size:1.08rem}
.cta .btn-row{position:relative}
.cta .btn-outline-light{background:var(--blue)}
.section-sm:has(.cta){background:var(--bg)}

/* Related */
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:var(--b);background:#fff}
.related>a{display:block;padding:22px 24px;border-right:var(--b);text-decoration:none;color:var(--ink);font-weight:800;font-size:1.05rem;transition:background .12s}
.related>a:last-child{border-right:0}
.related>a span{display:block;font:500 .72rem var(--mono);color:var(--muted);margin-top:6px}
.related>a:hover{background:var(--ink);color:#fff}
.related>a:hover span{color:#BBB}
.related[style*="repeat(4"]>a{border-bottom:var(--b)}
.related[style*="repeat(4"]>a:nth-child(4n){border-right:0}
.related[style*="repeat(4"]>a:nth-last-child(-n+4){border-bottom:0}

/* About */
.about-photo{border:var(--b);box-shadow:var(--sh);overflow:hidden;background:#000}
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);border:var(--b);margin-top:30px;background:#fff}
.stat-row div{padding:20px 22px;border-right:var(--b)}
.stat-row div:last-child{border:0}
.stat-row b{display:block;font:900 2.4rem var(--f);color:var(--ink);letter-spacing:-.05em;line-height:1}
.stat-row span{font:500 .7rem var(--mono);color:var(--muted);text-transform:uppercase;letter-spacing:.06em}
.platforms{display:flex;flex-wrap:wrap;gap:8px}

/* Blog */
.post-card{display:flex;flex-direction:column;text-decoration:none;color:inherit;border:var(--b);padding:30px;background:#fff;transition:transform .12s,box-shadow .12s}
.post-card:hover{transform:translate(-3px,-3px);box-shadow:var(--sh);color:inherit}
.post-card .meta{font:500 .7rem var(--mono);color:var(--muted);margin-bottom:18px;text-transform:uppercase;letter-spacing:.08em}
.post-card h3{font-size:1.4rem}
.post-card p{color:var(--muted);font-size:.95rem;flex:1}
.post-card .more{color:var(--ink)!important;font:600 .72rem var(--mono)!important;text-transform:uppercase;letter-spacing:.06em}
.article-meta{display:flex;flex-wrap:wrap;gap:8px 20px;align-items:center;font:500 .74rem var(--mono);text-transform:uppercase;letter-spacing:.05em;color:var(--muted);margin-top:22px}
.article-meta img{width:38px;height:38px;object-fit:cover;object-position:top;border:var(--b);background:#000}
.toc{border:var(--b);padding:20px 22px;font-size:.93rem;background:#fff}
.toc h4{font:600 .68rem var(--mono);text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}
.toc ol{margin:0;padding-left:1.2em}
.toc li{margin:8px 0}
.toc li::marker{font-family:var(--mono);color:var(--blue)}
.toc a{color:var(--ink);text-decoration:none;font-weight:600}
.toc a:hover{color:var(--blue)}
.author-box{display:flex;gap:18px;align-items:center;border:var(--b);padding:22px;margin-top:48px;background:#fff}
.author-box img{width:72px;height:72px;object-fit:cover;object-position:top;background:#000;border:var(--b)}
.author-box p{margin:0;font-size:.94rem;color:var(--muted)}
aside .related{border:0;background:none}
aside .related>span{border:var(--b)!important;border-radius:0!important}

/* Contact */
.form{display:grid;gap:18px}
.form.card{box-shadow:var(--sh)}
.form label{display:block;font:600 .7rem var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--ink);margin-bottom:8px}
.form input,.form select,.form textarea{width:100%;font:inherit;font-size:1rem;padding:13px 14px;border:var(--b);border-radius:0;background:#fff;color:var(--ink);appearance:none}
.form select{background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 4l4 4 4-4' fill='none' stroke='%230A0A0A' stroke-width='2'/%3E%3C/svg%3E") right 14px center/12px no-repeat;padding-right:36px}
.form input:focus,.form select:focus,.form textarea:focus{outline:0;box-shadow:4px 4px 0 var(--blue)}
.form textarea{min-height:140px;resize:vertical}
.form .row2{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form-note{font:500 .72rem var(--mono);color:var(--muted)}
.contact-ways{display:grid;gap:16px}
.contact-way{display:flex;gap:16px;align-items:center;padding:20px;border:var(--b);text-decoration:none;color:var(--ink);background:#fff;transition:transform .12s,box-shadow .12s}
.contact-way:hover{transform:translate(-3px,-3px);box-shadow:var(--sh);color:var(--ink)}
.contact-way .ic{width:46px;height:46px;border:var(--b);display:grid;place-items:center;background:var(--green-lite);color:var(--ink);flex-shrink:0}
.contact-way .ic svg{width:22px;height:22px}
.contact-way b{display:block;font-weight:800}
.contact-way span{font-size:.9rem;color:var(--muted)}

/* Footer */
.site-footer{background:var(--ink);color:#9A9A9A;padding:80px 0 32px;font-size:.93rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px}
.site-footer h4{color:#fff;font:600 .7rem var(--mono);text-transform:uppercase;letter-spacing:.1em;margin-bottom:18px;padding-bottom:12px;border-bottom:2px solid #333}
.site-footer ul{list-style:none;margin:0;padding:0}
.site-footer li{margin:0 0 10px}
.site-footer a{color:#D8D8D8;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline;text-decoration-color:var(--blue)}
.site-footer .brand{color:#fff}
.site-footer .brand small{color:#9A9A9A}
.foot-about{max-width:340px;margin:20px 0 24px}
.site-footer > .container{container-type:inline-size}
.foot-mark{font:900 clamp(3rem,13vw,11rem) var(--f);letter-spacing:-.06em;text-transform:uppercase;color:transparent;-webkit-text-stroke:1.5px #3a3a3a;line-height:.85;margin-top:64px;white-space:nowrap;overflow:hidden;user-select:none;font-size:12cqw}
.foot-bottom{border-top:2px solid #333;margin-top:24px;padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font:500 .7rem var(--mono);text-transform:uppercase;letter-spacing:.05em}

/* WhatsApp float */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:40;width:58px;height:58px;background:#25D366;border:var(--b);display:grid;place-items:center;box-shadow:var(--sh-sm);transition:transform .12s,box-shadow .12s}
.wa-float:hover{transform:translate(-2px,-2px);box-shadow:var(--sh)}
.wa-float svg{width:28px;height:28px;color:#fff}

/* Video modal */
.vmodal{position:fixed;inset:0;background:rgba(10,10,10,.92);z-index:90;display:none;align-items:center;justify-content:center;padding:24px}
.vmodal.open{display:flex}
.vmodal video{max-height:86vh;max-width:min(1100px,100%);border:2px solid #fff;background:#000}
.vmodal button{position:absolute;top:18px;right:18px;width:48px;height:48px;border:2px solid #fff;background:var(--ink);color:#fff;font:500 1.4rem var(--mono);cursor:pointer}

/* ---------- Responsive ---------- */
@media (max-width:1080px){
  .nav-links,.nav-cta{display:none}
  .menu-btn{display:block}
  .nav.open + .mobile-nav{display:block}
  .hero-grid,.page-hero-grid,.split,.proof,.pillar-split{grid-template-columns:1fr}
  .hero-lottie{display:none}
  .pillar+.pillar{border-left:0;border-top:var(--b)}
  .proof>img{border-right:0;border-bottom:var(--b)}
  .hero-copy{padding-bottom:20px}
  .hero-figure{max-width:420px;margin:0 auto;width:100%}
  .hero-badge{left:-12px}
  .g4{grid-template-columns:repeat(2,1fr)}
  .g3,.plans{grid-template-columns:1fr 1fr}
  .trio>:nth-child(3){display:none}
  .incl,.signals{grid-template-columns:1fr 1fr}
  .incl>div,.signal{border-right:var(--b)!important;border-bottom:var(--b)!important}
  .incl>div:nth-child(2n),.signal:nth-child(2n){border-right:0!important}
  .incl>div:nth-last-child(-n+2),.signal:nth-last-child(-n+2){border-bottom:0!important}
  .steps{grid-template-columns:1fr 1fr}
  .step:nth-child(3){border-left:0}
  .step:nth-child(n+3){border-top:2px solid #fff}
  .foot-grid{grid-template-columns:1fr 1fr}
  .reviews{columns:2}
  .cta{grid-template-columns:1fr;padding:44px}
  .sticky{position:static}
  .gsc{grid-template-columns:1fr 1fr}
  .gsc>div:nth-child(2){border-right:0}
  .gsc>div:nth-child(-n+2){border-bottom:var(--b)}
  .related,.related[style*="repeat(4"]{grid-template-columns:1fr 1fr!important}
  .related>a{border-right:var(--b)!important;border-bottom:var(--b)!important}
  .related>a:nth-child(2n){border-right:0!important}
}
@media (max-width:680px){
  body{font-size:16px}
  .container{padding:0 20px}
  .section{padding:72px 0}
  .trio>:nth-child(3){display:flex}
  .g2,.g3,.g4,.plans,.checks.two,.form .row2,.incl,.signals,.related,.related[style*="repeat(4"]{grid-template-columns:1fr!important}
  .incl>div,.signal,.related>a{border-right:0!important;border-bottom:var(--b)!important}
  .incl>div:last-child,.signal:last-child,.related>a:last-child{border-bottom:0!important}
  .steps{grid-template-columns:1fr}
  .step+.step{border-left:0;border-top:2px solid #fff}
  .reviews{columns:1}
  .foot-grid{grid-template-columns:1fr}
  .hero-badge{display:none}
  .hero-ticks{width:100%}
  .hero-ticks li{flex:1 1 100%}
  .hero-ticks li+li{border-left:0;border-top:var(--b)}
  .case-stats{grid-template-columns:1fr 1fr}
  .case-stats div:nth-child(2){border-right:0}
  .case-stats div:nth-child(-n+2){border-bottom:var(--b)}
  .stat-row{grid-template-columns:1fr}
  .stat-row div{border-right:0;border-bottom:var(--b)}
  .stat-row div:last-child{border:0}
  .cta{padding:32px 24px;box-shadow:6px 6px 0 var(--ink)}
  .pillar{padding:24px}
  .gsc{grid-template-columns:1fr}
  .gsc>div{border-right:0!important;border-bottom:var(--b)}
  .gsc>div:last-child{border-bottom:0}
  .split[style*="240px"]{grid-template-columns:1fr!important}
}
.mobile-nav{display:none;border-top:var(--b);background:#fff;max-height:calc(100vh - 72px);overflow:auto}
.mobile-nav .container{padding-top:12px;padding-bottom:28px}
.mobile-nav h4{font:600 .68rem var(--mono);text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin:22px 0 6px}
.mobile-nav a{display:block;padding:12px 0;color:var(--ink);text-decoration:none;font-weight:800;border-bottom:1px solid var(--line-2)}
.mobile-nav .btn{margin-top:22px;width:100%;color:#fff}
@media (min-width:1081px){.mobile-nav{display:none!important}}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}