SEO tips that actually help.
Plain-English guides on SEO, WordPress, and Shopify. Written for business owners, not marketers. No jargon, no fluff.
What I write about.
The questions business owners actually ask me: what SEO costs, how to hire an SEO company without getting burned, how to get a WordPress site onto Google, what a Shopify SEO expert really does. Every guide answers one question properly, with the honest trade-offs included.
Who this is for.
Owners doing their own marketing, or deciding who to hire to do it for them. I write the way I talk to clients: plain English, no jargon, no fluff, and no pressure. If a post makes you want a second pair of eyes on your site, the free audit offer at the end of every article is the natural next step.
Start with the fundamentals.
New here? The cost and hiring guides are the best first read. They answer the two questions almost every owner asks before spending a dollar on SEO: what should this cost, and who should I trust with it. From there, follow whatever problem you are trying to solve.
How Many Keywords Should Your SEO Target?
You do not need dozens of keywords per page. Here is how many to target per page and across your whole site, and how to pick them.
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How to Find a Good WordPress Developer Near You
Searching for a WordPress developer near you? Here is how to judge one properly, what to ask before you pay, and the red flags that mean walk away.
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What a Shopify SEO Expert Actually Does for Your Store
A Shopify SEO expert makes your store show up when buyers search for what you sell. Here is what the work really involves, what it should fix, and how to hire the right one.
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What an SEO Expert for a Small Business Actually Does
An SEO expert for a small business is not a magician or a mystery. Here is what the job actually involves, what it should cost you in attention, and how to spot the good ones.
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How Much Does a WordPress Website Cost? (Honest Breakdown)
WordPress website prices range from a weekend DIY build to five-figure agency projects. Here is what you actually pay for at each level and how to avoid overpaying.
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How Much Does SEO Cost in the UK? An Honest Breakdown
UK SEO prices range from £300 a month to £10,000+. Here is what you actually get at each price point, what drives the cost up, and how to avoid paying for nothing.
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What to Look for When Hiring an SEO Company
Choosing an SEO company feels like a gamble. Here are the seven things to check before you sign anything, from someone who does this work every day.
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How to Get Your WordPress Website on Google (Step by Step)
Launched a WordPress site but cannot find it on Google? Follow these seven steps to get indexed and start climbing the rankings.
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