LEGAL SEO
Arrested? Injured?
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Arrested? Injured?
Divorcing?
They Google first.
Nobody asks friends for a DUI lawyer at midnight. They ask Google. Be the answer.
★ Avvo
optimized
optimized
◆ Google 5.0
review engine
review engine
● Bar Verified
trust signals
trust signals
PRACTICE AREA GRID
Every practice area is its own market.
Personal injury“car accident lawyer”High intent, fierce competition — reviews decide
Family law“divorce attorney near me”Empathy-led content, discreet intake
Criminal defense“DUI lawyer”Speed wins — they call whoever answers
Estate planning“wills attorney”Education-first pages, quiet trust signals
Business law“business contract lawyer”Authority content, referral-proof bios
Immigration“immigration attorney”Multilingual pages where it matters
GOOGLE GRADES LAWYERS HARDER
E-E-A-T isn't optional
E-E-A-T isn't optional
in legal.
Experiencecase results, verdicts won
Expertisecredentials, bar admissions
Authoritypress mentions, quality links
Trustverified reviews everywhere
AFTER THE CLICK
The consultation is the conversion.
Answer firstThe firm that picks up wins the case. Missed calls are lost retainers.
Intake that respects fearShort forms, human tone — nobody in crisis fills 40 fields.
The meeting closes itYour page set the expectation; the consultation seals it.
ONE STRATEGY PER PRACTICE AREA
Different cases.
Different cases.
Different searches. Different playbooks.
🚗
Personal Injury
"car accident lawyer"$$$ High value💔
Family Law
"divorce attorney near me"♥ High emotion🔒
Criminal Defense
"DUI lawyer"⚡ High urgency🏢
Corporate Law
"business attorney"◆ High retainer
SEARCH → SIGNED
How a Google search
How a Google search
becomes a retainer.
1
They search in crisis"need a lawyer now"
2
You rank at the topmap pack + organic, both
3
They call in minutesclick-to-call, no friction
4
Consultation → signedyour intake does the rest
THE FIX
Here’s exactly what I do.
1
Own the crisis searches“DUI lawyer near me”, “divorce attorney [city]” — practice-area pages matching exactly what they type at 2am.
2
Turn clicks into consultationsClick-to-call, intake forms, trust signals — your site answers before your office opens.
3
Reviews that survive scrutinyClients check reviews before trusting a lawyer with their case — build and protect that proof.
4
Stay visibleFresh case-type content, new reviews, tracked consultations every month.
WHY ME
Why law firms pick me.
You talk to meNo account managers, no handoffs. The person who audits your presence is the person who fixes it.
Law isn’t a sidelineI do SEO for law firms specifically — not “we do everything for everyone.”
Plain numbers, no jargonYou’ll see rankings, reviews, and consultations. If a report needs a dictionary, it’s hiding something.
One clear planA single monthly price with visible work every month. No bloated agency layers eating your budget.
PRICING
One plan. Everything included.
Law Firm SEO$700/month
- ✓ On-page SEO
- ✓ Technical SEO
- ✓ Off-page SEO & authority building
- ✓ Partnership links continue after month 3
- ✓ Local SEO for 1 area or city
- ✓ AI SEO: AEO, GEO & AISO
- ✓ Monthly report
- ✓ Direct WhatsApp or your preferred platform
Same SEO plan as on the homepage — no industry markup. Multiple practice areas or offices? Ask for a custom quote.
FREE AUDIT
Someone in your city is Googling their legal problem right now.
Tell me about your practice — I’ll send back a free audit of your Google presence: what shows up, what’s missing, and which cases you’re losing to other firms.
Get My Free Audit →
FAQs
Questions lawyers ask before we start.
Yes, when it is done honestly. Informative content, accurate attorney bios, and genuine client reviews sit comfortably inside the advertising rules of most jurisdictions. I avoid guaranteed outcomes, fabricated testimonials, and any claim your bar would question. If a tactic feels risky, I will talk you out of it.
Longer than most industries, usually six to twelve months in a competitive market. Legal search is entrenched, and Google holds legal content to its highest quality standard, so authority has to be earned with real depth. The case values involved make the wait worthwhile.
No, and you should distrust anyone who offers that, especially in legal. What I do guarantee is transparency: you will see exactly what I am doing, what it costs, and what it produces, every single month.
They matter for both visibility and trust. I make sure your profiles are complete, accurate, and consistent everywhere a potential client might check, because inconsistency anywhere reads as carelessness everywhere.
I draft it in plain language from your expertise, and you approve every word before it goes live. Legal accuracy stays with you; readability is my job. Nothing publishes without your sign-off.
Both. Solo and small firms often have an edge: a real attorney's voice and genuine specialization beat generic big-firm pages. Depth in one or two practice areas can outrank breadth.
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Let's rank
Tell me about the cases you want more of.
Book a free 30-minute call. I will look at your current visibility live and give you an honest read on whether SEO makes sense for your practice areas. If it does not, I will tell you that too.