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Shopify SEO results, straight from Search Console

Unedited three-month Search Console reports from client properties. Names are withheld to protect clients. The clicks, impressions, CTR and positions are as Google reported them.

Total clicks
195K+
9 client properties, 3 months
Total impressions
9.8M+
Same 9 properties, 3 months
Client stores
180+
Projects shipped since 2019
Countries served
42
Merchants served remotely
Google Search Console performance report, 3 months: 79.9K clicks and 2.81M impressions — Jewelry brand — built from zero

Jewelry brand — built from zero

New domain, no history. Store architecture, collection SEO and content from day one.

Clicks
79.9K
Impr.
2.81M
CTR
2.8%
Pos.
18.6
Google Search Console performance report, 3 months: 25.9K clicks and 1.81M impressions — Online bookstore

Online bookstore

Large catalog, thousands of product URLs. Indexation control and collection-led rankings.

Clicks
25.9K
Impr.
1.81M
CTR
1.4%
Pos.
8.0
Google Search Console performance report, 3 months: 24.5K clicks and 1.03M impressions — Shopify store — growth

Shopify store — growth

Clicks climbed steadily for three months. Most of the gain came from technical fixes and collection content.

Clicks
24.5K
Impr.
1.03M
CTR
2.4%
Pos.
9.4
Google Search Console performance report, 3 months: 22.5K clicks and 1.67M impressions — Diamond retailer

Diamond retailer

High-ticket, competitive niche. Product schema, buying guides and authority links.

Clicks
22.5K
Impr.
1.67M
CTR
1.4%
Pos.
16.2
Google Search Console performance report, 3 months: 19.8K clicks and 1.29M impressions — Online course store

Online course store

Education catalog sold on a commerce stack. Topic clusters and informational content that leads to product pages.

Clicks
19.8K
Impr.
1.29M
CTR
1.5%
Pos.
21.9
Google Search Console performance report, 3 months: 14.7K clicks and 805K impressions — Shopify store — scale-up

Shopify store — scale-up

Average position 8.6 across the whole store. Steady clicks from a cleaned-up, tightly linked catalog.

Clicks
14.7K
Impr.
805K
CTR
1.8%
Pos.
8.6
Google Search Console performance report, 3 months: 4.52K clicks and 87.4K impressions — Lashes & brows beauty brand

Lashes & brows beauty brand

Click-through rate of 5.2%, driven by rewritten titles, meta descriptions and rich results.

Clicks
4.52K
Impr.
87.4K
CTR
5.2%
Pos.
30.4
Google Search Console performance report, 3 months: 2.67K clicks and 185K impressions — Albarik — megastore (Pakistan)

Albarik — megastore (Pakistan)

Multi-department retailer serving Pakistan. Average position 9.2.

Clicks
2.67K
Impr.
185K
CTR
1.4%
Pos.
9.2
Google Search Console performance report, 3 months: 1.18K clicks and 125K impressions — Pet products store

Pet products store

Impressions trending up month over month as new collection pages got indexed.

Clicks
1.18K
Impr.
125K
CTR
0.9%
Pos.
25.1

How to read these numbers

Clicks are visits from Google Search. Impressions count how often the store appeared in results. Average position is weighted across every query, so a store ranking first for its main terms can still average 15–20 if it also shows up for thousands of long-tail queries. Position matters most alongside clicks.

Results depend on the niche, the starting point, budget and product. I don’t guarantee rankings, and you should be wary of anyone who does. What I can promise is honest work and reporting from your own Search Console data.

Want results like these for your store?

Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.