Spanish-market SEO from Madrid to Barcelona, built for how Spaniards actually buy.
Spain rewards businesses that understand Spain. Forty-eight million people, two business capitals in Madrid and Barcelona, strong regional hubs in Valencia, Seville, Bilbao, Malaga and Zaragoza, and a tourism industry that rewires search demand every single year. The businesses winning Spanish search results are not the ones with the biggest budgets. They are the ones whose websites speak to Spanish buyers the way Spanish buyers actually think: in Spanish, with Spanish reviews, Spanish hours, and an understanding that a customer in Barcelona does not behave exactly like a customer in Seville. Language is the first thing outsiders get wrong. Spanish dominates commercial search nationwide, and that will not surprise you. What surprises people is how much the regional languages matter commercially. In Catalonia, a meaningful share of local searches happens in Catalan, and businesses that serve Barcelona in Catalan earn trust that Spanish-only competitors do not. Basque and Galician play the same role in their regions. This is not a political statement; it is search behavior. I research which languages your customers actually type in, then build each language as its own deliberate effort with its own keyword research, never as an afterthought translation. The second thing outsiders get wrong is rhythm. Spain runs on seasons. The coasts, the islands, the cities with festival calendars: demand surges and falls on a timetable, and SEO has a lead time. A restaurant in Marbella that starts thinking about summer rankings in May has already lost. The winners do the work in the quiet months. I plan every tourism-adjacent campaign backwards from the booking window, so content, profiles and reviews are in place before demand arrives. Google is by far the leading search engine here, which keeps the technical playbook focused. Spain is also an early adopter of AI Overviews, appearing in 14 to 16 percent of desktop searches, so content needs to win classic rankings and earn AI citations at the same time. I am a one-person studio: you work directly with me, the audit is free, and the strategy is built around how Spaniards search, compare and buy. Not a translated template. A Spain playbook. A final note on working with me: I am a one-person studio, so the person who audits your site is the person who fixes it. Spanish business owners tell me they are tired of agencies that sell in January and disappear by March. My model is the opposite: direct contact, monthly plain-language reports, and work you can verify yourself in the search results. The free audit is genuinely free, and it will show you exactly where you stand before you spend anything.
I keep my client list deliberately small, so your Spanish business gets hands-on work and straight answers from me — no ticket queue, no junior account manager.

When someone in Spain searches for what you sell, Google shows three businesses first — then the rest. If you are not in that first group, most of the calls go elsewhere.
Customers in Spain search for what you sell. They never find you. Your competitors take the calls — quietly, every week.
You show up in Spain’s map pack and the organic results for the searches that bring money. The phone rings from people already convinced.
Four steps, built for Spanish search — tourism seasons included. No jargon, no 40-page reports you will never read — just the work that moves the needle.
I audit your Spain presence end to end — website, Google Business Profile, reviews and competitors — and show you exactly what is holding you back, in plain words.
Technical issues, profile rebuild and citation cleanup across your Spanish listings. The unglamorous work that makes everything else possible.
Location pages, a working review engine and local authority building — tuned to how Spain customers actually search.
Every month for your Spain campaign: what moved, what I did, what is next. Plain English, honest numbers, no vanity metrics.

Ranking in Spain is not about tricks. It is about being the most complete, most trusted answer when a local customer searches — on your website, on your Google Business Profile, and across the local web.
That is what I build in Spain: a profile that looks alive, pages that match how locals actually search — in Spanish, the way your customers phrase it — and a review flow that keeps working while you run your business.
I am not an agency with a sales team. I am the person doing the SEO for your Spanish business — and the person who answers when you ask what is happening.
You talk to me, I do the work on your Spanish site. No account managers, no ticket queues, no junior staff learning on your budget.
I do not do ads, social or branding. Every hour goes into making Spain businesses visible on Google.
You see exactly what is wrong with your Spanish visibility and what I would fix before spending anything. If I cannot help you, I say so.
Monthly reports written by a human, in words you understand. What moved in Spain, why, and what is next.
No tiers, no upsells, no "enterprise" calls. One plan that covers everything a Spain business needs to win local search.
Get a free SEO audit of your Spain business — a plain-English breakdown of what is holding you back and exactly what I would fix first.
Claim My Free AuditStraight answers to the questions I hear most from Spain business owners.
Only if your buyers are there. Spanish covers the vast majority of commercial searches nationwide. Catalan earns its keep in Barcelona and Catalonia, where regional identity is strong and many searches happen in Catalan. Basque and Galician matter in their regions for businesses serving locals. I research which languages your actual customers search in, then build deliberate, separate language efforts, never mixed-language pages.
By working backwards from the season. Decide which summer keywords must rank, then do the content, profile and review work in autumn and winter. Tourist businesses that start SEO in May have already lost the summer. I build seasonal calendars into every tourism campaign so the rankings are in place before the booking window opens, not after it closes.
Heavily, and with specific habits. Spaniards check Google Maps for hours, photos and reviews before visiting, and 'abierto ahora' (open now) filtering is widely used, so wrong hours cost you walk-ins directly. Reviews in Spanish carry enormous weight, and businesses reply to them as a matter of course. I optimize profiles for how Spaniards actually use Maps: accurate hours including siesta breaks where relevant, real photos, Spanish replies to each review.
Yes, as a citation, not as a traffic source. Nobody discovers businesses on PaginasAmarillas first anymore, but Google recognizes it as an established Spanish directory, so a correct, complete listing there strengthens the citation footprint that supports your rankings. I claim and clean it as part of standard citation work. It is cheap trust, and in competitive cities cheap trust adds up.
The LOPDGDD is Spain's national data protection law that sits alongside the EU GDPR, enforced by the AEPD. For your website it means consent banners that actually comply, forms that collect only what they need, and analytics configured with Spanish rules in mind. I set up tracking and forms to respect both frameworks from day one, because retrofitting compliance after a complaint is far more expensive than building it in.
From Madrid to Barcelona, Spanish customers check the map before anything else. These are the Spanish areas I optimise for — each covered by the same hands-on local SEO.
I also help businesses in these nearby countries rank on Google.
“Saqib Ali is a hardworking and intelligent young man. He was quick to respond and made me feel like he would be great to work with instantly. In addition to the former, he was very attentive to understand what I wanted help with and delivered the order very quickly and did a stellar job. I recommend working with Saqib. Thank you”
“Another great gig delivered by Saqib. It's a pleasure to work with you again.”
“Quick filled order. Another great gig with Saqib. A+”
Book a free 30-minute strategy call. I’ll audit your Spanish visibility live — your Madrid or Barcelona listings, your reviews, your pages — and tell you exactly what it would take to crack the top 3.