The brief: confidential relaunch
After the first build for this confidential client, we came back for a full CRO redesign: reduce friction, simplify choices, and make the trust story unmissable.
What we built: confidential relaunch
- New homepage architecture around three parent objections
- Consolidated product SKUs to speed up decisions
- FAQ moved above the fold for anxious first-time buyers
- Global shipping + returns messaging front and centre
The results: confidential relaunch
The reimagined site cleanly outperforms the original on time-on-page and add-to-cart rate.
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