Albarik: a 6-department megastore that ranks in Pakistan
An everyday megastore selling across six departments needed a site that local shoppers could find and use. This project shows how the same e-commerce SEO approach works in an emerging market.
The challenge
Large catalogs in Pakistan face particular conditions: most shoppers are on mobile, many use slow connections, and search queries mix Urdu and English. The store needed a structure where each department could rank for its own category searches.
What I did
- Department and category structure planned around local search demand
- Fast mobile templates designed with slow connections in mind
- Category page copy and internal linking between departments
- Product schema and a clean, indexable catalog
Results
In January 2025 the site had 3.6K active users, 28K views and a 28.2% bounce rate, which means visitors were finding what they came for.
In Search Console over a later three-month period, the site recorded 2.67K clicks and 185K impressions at an average position of 9.2.
Want to know what’s holding your store back?
Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.