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Shopify SEO guides
Practical guides based on real client work. Each one is written by me and kept up to date.
How Is Shopify Perceived as an AI Website Builder?
Shopify has real AI tools, but reviewers do not treat it as a pure AI website builder. Here is what the perception gets right, where it overpromises, and what to check before you rely on it.
Read the guide →What Is Bounce Rate on Shopify (And Why It Hurts Your Sales)
Bounce rate on Shopify tells you how many visitors leave your store without doing anything. Here is what it means, what a good rate looks like, and how to lower it.
Read the guide →How to Password Protect a Shopify Store
Keep your Shopify store hidden while you build it. Here is how to turn on the storefront password, write a good welcome message, and remove it at launch.
Read the guide →Shopify Duplicate Content: Fixing /collections/*/products/* URLs
Each product on Shopify can be reached at more than one URL. Here’s why that matters, and the one-line Liquid change that fixes it.
Read the guide →How to Add a Product on Shopify (Step by Step)
Adding a product to Shopify takes a few minutes once you know where everything goes. Here is the full walkthrough, from title to publish.
Read the guide →How to Connect Shopify to AliExpress for Dropshipping
Want to sell AliExpress products on your Shopify store? Here is how to connect the two, import products, and start dropshipping the right way.
Read the guide →What Is a Shopify Session? A Simple Guide for Store Owners
A Shopify session is one visit to your store by one shopper. Here is what it means, how Shopify counts it, and how to use it to grow sales.
Read the guide →Open Source Ecommerce vs Shopify: Which Is Right for You?
Shopify or an open source store like WooCommerce? A plain-English breakdown of cost, control, and upkeep so you can pick with confidence.
Read the guide →Shopify Collection Page SEO: A Template That Ranks and Converts
Collection pages are where most commercial searches land. Here’s the layout I use to get them ranking without pushing products below the fold.
Read the guide →What a Shopify SEO Expert Actually Does for Your Store
A Shopify SEO expert makes your store show up when buyers search for what you sell. Here is what the work really involves, what it should fix, and how to hire the right one.
Read the guide →Hit by a Google Update? Thin Pages, Doorway Pages and How to Recover
My own site was hit for having too many location pages. Here’s what I learned and the recovery plan I now use with stores.
Read the guide →Want to know what’s holding your store back?
Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.