SEO results

Proof, not promises.

Nine real SEO engagements across e-commerce, education, beauty, pets and publishing. For each one: the starting point, the timeframe, the work I performed, and the outcome. Client names are withheld — every metric below is from a real engagement, and full Search Console data is available on an intro call.

E-commerce · Jewelry · Ongoing since 2022

Jewelry brand — built from zero

Starting point
0 organic clicks. Brand-new jewelry store launched in 2022 with no search presence at all — no rankings, no traffic, no backlinks.
Timeframe
2022 – present (ongoing engagement)
Work performed
Full SEO from day one: technical foundation on the store platform, category and collection architecture for high-intent jewelry queries, product-page optimization with jewelry schema, buying-guide content for informational searches, and steady authority building through outreach.
Outcome: From literally zero clicks to a compounding organic channel — still growing. This is the long game done right: no shortcuts, just consistent technical + content + authority work since launch.
E-commerce · Books

Online bookstore

Starting point
Established bookstore with thin category pages and almost no informational content — losing book-discovery searches to larger retailers.
Timeframe
Multi-month engagement
Work performed
Category-page rewrites for genre and author queries, book schema implementation, reading-list content targeting “best books for…” searches, and internal linking between related titles.
Detailed click and revenue data available on request — shared privately with client permission.
E-commerce · Diamonds

Diamond retailer

Starting point
High-value diamond store competing against entrenched jewelers with decade-old domains and massive link profiles.
Timeframe
Multi-month engagement
Work performed
Education-first content strategy (diamond buying guides, 4Cs explainers), product schema for rich results, trust-signal optimization for high-ticket queries, and targeted authority building in the jewelry niche.
Detailed click and enquiry data available on request — shared privately with client permission.
Education · Online courses

Course-selling education site

Starting point
Education platform with courses but weak organic discovery — course pages invisible for the skills and certifications people actually search for.
Timeframe
Multi-month engagement
Work performed
Course schema markup, curriculum-focused landing pages mapped to career-intent keywords, free-lesson content as a discovery funnel, and site architecture connecting blog readers to paid courses.
Detailed enrolment-attribution data available on request — shared privately with client permission.
E-commerce · Shopify

Shopify store — growth engagement

Starting point
Shopify store with basic setup: default theme SEO, duplicate collection descriptions, and no content strategy beyond product pages.
Timeframe
Multi-month engagement
Work performed
Shopify technical cleanup (speed, structured data, canonical control on filtered collections), unique collection copy, and a content calendar targeting pre-purchase research queries.
Detailed click and revenue data available on request — shared privately with client permission.
E-commerce · Shopify

Shopify store — scale engagement

Starting point
Second Shopify store in a competitive niche — decent products, but organic was an afterthought behind paid ads.
Timeframe
Multi-month engagement
Work performed
Shifted acquisition mix toward organic: keyword-mapped collections, comparison and alternative content vs. competitors, review-schema rollout, and link earning through product-led outreach.
Detailed click and revenue data available on request — shared privately with client permission.
Local · Shopping mall

Albarik — mall website

Starting point
Shopping-mall website with store-directory pages that search engines barely indexed — tenants invisible for “near me” discovery.
Timeframe
Project-based engagement
Work performed
Directory architecture rebuild so every tenant and category is crawlable, local-business schema across listings, location pages for catchment-area searches, and Google Business Profile alignment.
Detailed local-visibility data available on request — shared privately with client permission.
E-commerce · Shopify · Pets

Pet products store

Starting point
Shopify pet-supply store in a crowded niche dominated by Chewy, Amazon and big-box pet retailers.
Timeframe
Multi-month engagement
Work performed
Niche-down strategy: owned long-tail queries the giants ignore (breed-specific, problem-specific), pet-care content hub, product schema, and community-driven link building.
Detailed click and revenue data available on request — shared privately with client permission.
E-commerce · Beauty

Lashes & brows beauty brand

Starting point
Specialist beauty brand (lashes and brows) with strong products but no organic footprint — all discovery through social and paid.
Timeframe
Multi-month engagement
Work performed
Tutorial-led content strategy (lash application guides, brow shaping), visual-search optimization, review and how-to schema, and influencer-adjacent link earning in the beauty niche.
Detailed click and revenue data available on request — shared privately with client permission.
How I measure: impressions are vanity — I track organic clicks and the enquiries and sales they produce. Every engagement above is measured in Search Console and analytics against that standard, not screenshot-friendly impression spikes. Full data walks available on an intro call, with client permission.

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