Zermatt Stil
Swiss menswear and womenswear label on Shopify, built for the DACH market.
Shopify Development
Shopify store development, with the SEO built in from the start
Most stores get built first and handed to an SEO later. I plan the site structure, URLs and schema before the first line of Liquid, so the store is ready to rank on launch day.
Is this you?
Signs you need Shopify store development
You’re launching a new brand on Shopify
Your current theme is slow and hard to edit
The store looks generic next to your competitors
You’re planning a rebrand and want to keep your rankings
Multiple markets are coming soon
You want a developer who also understands SEO
What’s included
What you get
From $400. Scoped on a call, fixed in writing before work starts.
01Search-led sitemap
The collection structure and navigation are planned from keyword research, so every important search has a page to land on.
02Figma design preview
Every key template is designed and approved before anything is built.
03Online Store 2.0 build
Sections and blocks that your team can edit, with no hard-coded content.
04Performance budget
Image sizes, script limits and fonts kept within a budget so Core Web Vitals pass on launch.
05Schema & meta baked in
Product, Breadcrumb and Organization schema plus editable meta fields on every template.
06Launch checklist
Redirects, Search Console, analytics, sitemap submission, and a check of Google’s rendered HTML.
The detail
How I approach Shopify Store Development
Written by Saqib Ali, Shopify SEO lead & developer at Globe Skillz. Updated November 2026.
Saqib Ali
Shopify SEO & development since 2019. 180+ projects across 42 countries.
What “SEO-ready” actually means
- Collections that match how people search. The structure comes from search data, not from how your warehouse is organized.
- One canonical URL per product, with internal links pointing to it.
- A real heading structure on every template: one H1, with sensible H2s under it.
- Content areas on collections, so you can add copy without asking a developer.
- Fast by default: lazy-loaded media, critical CSS, and a small number of apps.
Recent Shopify builds
Fashion labels in Switzerland, supplements brands in the EU, e-bike brands, furniture makers, and a kids’ travel brand selling in 20+ countries. See the store builds →
Proof
Stores I’ve built
Vennique — Vytal Beet
Supplements launch for the EU market on a custom Shopify theme.
Fat-Tyre E-bike
Shopify store for a European e-bike brand with a 5-star Trustpilot rating.
How much does a Shopify store build cost?
Builds start at $400 for a theme-based store with 5–8 customized templates. Custom themes, complex catalogs and multi-market setups are quoted after a discovery call.
Do you design from scratch or customize a theme?
Either. For most stores a well-chosen premium theme with custom sections is the fastest and most cost-effective option. Fully custom themes are best when your brand or catalog needs them.
Will I be able to edit the store myself?
Yes. Everything is built with Online Store 2.0 sections and blocks, and you get a short video guide for your team.
Do you build on platforms other than Shopify?
My focus is Shopify. I’ve built on WooCommerce and WordPress in the past, but new development work is Shopify-only, so every build gets my full platform expertise.
Related services
Often paired with
Want to know what’s holding your store back?
Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.