A Shopify SEO audit that ends in a fix list, not a 90-page PDF
I crawl your store, read your theme, and go through Search Console line by line. Then you get every issue ranked by revenue impact, with the exact fix for each one.
Signs you need Shopify seo audit
What you get
From $200, one-time. Scoped on a call, fixed in writing before work starts.
01Crawl & indexation
Full crawl compared against your Search Console index report. Orphan pages, duplicate paths, tag and filter bloat, and what Google is choosing to ignore.
02Theme code review
Canonical logic, heading structure, render-blocking scripts, leftover code from uninstalled apps, and structured-data errors in Liquid.
03Core Web Vitals
LCP, INP and CLS by template type (home, collection, product, blog), using real-user CrUX data where it’s available.
04Keyword & content gaps
Where competitors rank and you don’t, which collections are missing, and which pages are competing with each other.
05Backlink profile
Toxic patterns, lost links worth reclaiming, and a realistic picture of the authority gap.
06Prioritized roadmap
Each issue is scored by impact and effort. You can hand it to any developer, or have me fix it.
How I approach Shopify SEO Audit
Written by Saqib Ali, Shopify SEO lead & developer at Globe Skillz. Updated November 2026.
Saqib Ali
Shopify SEO & development since 2019. 180+ projects across 42 countries.
What makes this audit different
Automated tools are good at finding symptoms and bad at telling you what matters. A tool will flag 4,000 “duplicate titles” without noticing that they all come from one tag-filter template, which is a single fix in Liquid.
I group findings by root cause, so 4,000 warnings turn into three tasks, each with a clear before and after.
What you receive
- A written audit, organized by priority: fix now, fix this quarter, nice to have
- A screen-recorded walkthrough of the biggest findings, so your team understands the reasons behind each fix
- Code snippets or exact theme locations for every technical fix
- A keyword-to-page map for your top collections
- A 30-minute call to go through questions
Algorithm-hit stores
If your traffic dropped after a core, spam or helpful-content update, the audit includes a look at quality: thin or near-duplicate pages, doorway-style location or keyword pages, and content that doesn’t show first-hand expertise. These are the patterns updates penalize, and fixing them is usually the first step to recovering.
Results from a real client
Shopify store — scale-up
Average position 8.6 across the whole store. Steady clicks from a cleaned-up, tightly linked catalog.
- Clicks
- 14.7K
- Impr.
- 805K
- CTR
- 1.8%
- Pos.
- 8.6
How much does a Shopify SEO audit cost?
Audits start at $200 for stores up to roughly 1,000 URLs. Larger catalogs or multi-market setups are quoted after a quick look. If you start a monthly retainer within 30 days, the audit fee is credited back.
Will you implement the fixes?
If you want me to. Many clients hand the audit to their in-house developer. Others hire me to implement it as a fixed project or as part of a retainer.
What access do you need?
Shopify collaborator access (read-only is fine to start), Search Console and GA4. Ahrefs or Semrush access helps but isn’t required, since I use my own tools.
Can an audit help recover from a Google update?
It’s the right first step. The audit shows which pages Google is likely seeing as low-value, and that tells you what to merge, improve or remove.
Often paired with
Want to know what’s holding your store back?
Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.