The challenge
The brand was launching a flagship travel booster seat in eight markets at once. Every market needed to rank for its own searches, show the right currency and shipping information, and avoid competing with the other country versions on Google.
What I did
- Shopify redesign built around the flagship product, with comparison and safety content that answers the questions parents search for
- Market architecture on Shopify Markets, with subfolders sharing one domain’s authority
- Hreflang and x-default checked across every template and market
- Localized keyword maps for each market instead of a translation of the English keywords
- Product and Organization schema so the brand and product are clearly identified everywhere
Phase two: reimagined for conversion
After launch, a conversion-focused redesign rolled out to 20+ countries. The SEO structure stayed the same, and only the presentation changed.
Results
The September 2026 traffic estimate shows 12.7K monthly organic visits, up 17%, with 3.4K ranking keywords and an authority score of 35.
Selling in more than one country?
Send me your store URL. I’ll record a short review of the biggest SEO and technical issues I can find — free, and yours to keep whether we work together or not.